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Location Based Advertising
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Location-Based Advertising
software provides users with
terrific ROI opportunities,
while giving sponsors the
chance to reach out directly
to drivers and passengers
through precision
advertising.
The software uses GPS
data to determine which
advertisements to play when
a MDVR is within or near a
specific location. For
example, a sponsoring fast
food chain could have their
ad play whenever a given
vehicle is within 1 mile of
one of the chain's
restaurants.
Because the
Location-Based Advertising
software operates from a SQL
database, the advertisements
can be broadcast by any MDVR
with access to the
database. This allows for
advertisements to reach
every vehicle in a fleet or
squad, maximizing sponsor
benefits. |
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The Analyzer is a powerful tool for examining the effectiveness and efficiency of a business or organization's vehicles. Formerly known as the "Playback Analysis Software," Mobile Witness Analyzer improves upon its predecessor through an integration with Google Maps. Users can view the paths of vehicles on a Google map while simultaneously viewing up to 4 channels of video playback from the MDVR. In addition, Mobile Witness Analyzer also provides users with variables such as sensor events, alarm triggers, door open/close, speed, G-force, and other information that may be of use in assessing a fleet's operations.
Analyzer is a powerful solution for any fleet that needs to operate at maximum efficiency. The software allows public transit, charter, pupil transport, agricultural, and even armed forces fleet managers to observe variables that may interfere with operations, pick shorter paths, or identify mistakes and problems that could wind up costing the organization both time and money. |
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| The Central Monitoring System (CMS) is a powerful fleet-management tool. CMS allows for real time observation of multiple vehicles, plotted on a digital map using GPS data. The software records variables such as vehicle speed, G-force, door open/close, sensor events, alarm triggers, as well as many other events. These events are presented in tandem with up to 16 channels of video (real time or recorded) and a thorough event log.
In addition to providing fleet managers with all the information needed to keep vehicles moving at the most efficient pace possible, CMS also allows for users to send messages out to each vehicle. In this respect, CMS crosses the line from merely monitoring your fleet to allowing users to actively communicate with all vehicles at once. This makes CMS a one-stop solution for not only fleet or charter lines, but also for law enforcement, fire and emergency services, and other first-response applications. |
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| The Multimedia software for MDVRs allows managers to play music, movies, and/or advertisements from a database while on the road. Drawing from the same SQL database foundation that supports other Mobile Witness software solutions, the Multimedia software plays pre-selected content that could lead to great advertising opportunities when used in tandem with Location Based Advertising.
This software is perfect for fleet, charter, pupil transport, and mass transit vehicles, where it has the potential to be viewed by numerous passengers at once. |
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